Colorado Mountain Cabin – SOLD
When it comes to selling mountain properties, many times a buyer searching for a property may have a state, region, or assets in mind that they are looking for, but they may not have a specific town or area that the property is located in mind. With many real estate sites like Zillow or Realtor or Trulia, these websites integrate data from a local MLS source, and populate the listing based off the address. This cabin, for instance, was 11395 CR 2TT, Gunnison, Colorado. But a buyer coming from states out east isn’t going to know to search specifically in Gunnison, or Cimarron, or Cedaredge, or Pitkin for a mountain cabin. Hence, the likelihood of finding an out of state buyer through MLS advertising is very slim.
The good news is with our marketing platforms, our listings are advertised nationally, and populate on Google’s search algorithm based on the website and description provided for our properties. In this case, buyers searching for “Colorado Mountain Cabin for Sale” were able to find our listing for this property on the first page of Google, for WHAT the property is. Paired alongside our marketing on sites like LandWatch, Land.com, Ranchflip, LandbrokerMLS, Landhub, and Landsearch, they can also easily find our listings.
So here’s the case study:
This property was previously listed by two different real estate companies for TWO (2) years prior at $695,000. After receiving my marketing when the property expired, the seller contacted me to list the property. I had months before sold a cabin on 160 acres to the east of this property, located also in GMU 67, for $945,000 and I knew the value of this cabin and 155 acres it was set on was more in the $800,000 range. Although it did not have 160+ contiguous acres, which would make it eligible for landowner hunting tags (which would have added additional value), I deemed the pricing on the cabin had been too low with the previous companies.
In February of 2023, I listed the cabin for sale at $799,000, and saw some immediate interest in the property. By spring, when we could easily access the property after the snow had melted, we conducted showings, and after 5 or 6 buyers viewed the property, the eventual buyer put this property under contract. On August 28th of 2023, the sale concluded, at a price of $775,000 funded by cash.
The buyer had found my listing online, and came from out of state to purchase the property.
Summary: Through stronger marketing, better presentation, and negotiating between multiple interested parties, we sold the seller’s cabin for $80,000 more than it had previously been marketed for.
